What’s in the book
Why we need design thinking
Learn why design thinking is more than a methodology and how it combines problem-solving with deep empathy.
Empathize
Step back and put yourself in users’ shoes to get closer to insightful, innovative design through empathy.
Define
Read how reframing your point of view based can shift your perspective and transform your final solution.
Ideate
Discover how to go beyond basic brainstorms early in the process to find potential solutions to investigate.
Prototype
Learn why you should challenge assumptions and solve disputes with prototypes before building a product.
Test
Read why observing users’ interactions with your product gives you the most important feedback of all.
Plus—multiple video interviews and audio clips from leading designers at Automattic, Facebook, Netflix, IDEO, GE Healthcare, and more.
About the authors
Eli Woolery
Director of Design Education, InVision
Eli is the Director of Design Education at InVision. His design career spans both physical and digital products, and he has worked with companies ranging from startups (his own and others) to Fortune 500 companies.
In addition to his background in product and industrial design, he has been a professional photographer and filmmaker. He teaches the senior capstone class Implementation to undergraduate Product Designers at Stanford University. You can find Eli on Twitter and Medium.
- Currently listening to: audio book version of Zen in the Art of Writing by Ray Bradbury
- Currently giving me inspiration: MasterClass series from folks like Neil Gaiman and Aaron Sorkin
- Cultural thing I’m loving: Nerding out on the last season of Game of Thrones